Considering that the package is factory-installed, and regular rally stripes cost around almost half of that price to begin with, we could break it down to around say, $100 bucks for the side emblems, 60 bucks for the wheel caps, 100 bucks for the door sills...you're already past 700 bills. Say another 100 for the embroideried lid, and throw in the licensing fees spread across the number of expected units sold, it's roughly within shooting distance.
It's definitely something you want to have, not anything that is going to put its stamp on history. Of course, they've been doing gimmicks for years. Think "skybird" ,"redbird", "35th anniversary" etc.
It's nothing permanent, so if after a while, it isn't something the owner or subsequent owner wouldn't want, the stuff is easily changed out.
2010 2SS/RS Auto, Sunroof, Engine Cover. Transformer Edition package.
2013 ZL1 ragtop #5478. 1 of 54 CRT M6 'verts.
Last edited by el ess X; 07-24-2009 at 11:17 AM.