That's most likely true, and on top of that I don't for a minute doubt the quality work they put into the embroidery and everything else.
But the fact is, it's still some stickers and thread. If there were more substance (perhaps that sinister-looking yellow paint), even if they charged a little more, I'd consider it a serious "Special Edition."
I still wouldn't get it though, personally, so maybe I'm biased. To me, the car is so awesome I'm hesitant on even getting an aftermarket locking fuel door or wheel locks!