Oshawa announcement expected today... - ModernCamaro.com - 5th Generation Camaro Enthusiasts
5th Generation Camaro News & General Discussion News Articles & General Discussion about the 5th Generation Camaro.

 
LinkBack Thread Tools
post #1 of 7 Old 08-21-2006, 07:11 AM Thread Starter
 
Join Date: Jan 2006
Posts: 863
 
Oshawa announcement expected today...

Source: Globe & Mail

Camaro lovers fired up for classic's rebirth

GREG KEENAN
Monday, August 21, 2006



As president of the Ontario Camaro Club, Dale Oldham will be watching with keener interest than most people today when General Motors of Canada Ltd. announces that it has chosen Oshawa, Ont., as the place to go back to the future.


Almost five years to the day after the last Camaro rolled off the line in Ste. Thérèse, Que., GM, government officials and Canadian Auto Workers leaders will announce that Oshawa will be the launching pad for GM's re-entry into the muscle car wars.


Mr. Oldham, owner of seven Camaros, said his main concern, when GM surveyed Camaro club owners about what they wanted in a new car, was that it be recognizable as the car of his youth. So he admits to being a little disappointed when he watched the concept version of the muscle car roll down the aisle at an auto show in Detroit in January.


But having seen the car a few times since then, he has warmed up considerably. "I think they've sort of gone past that retro thing. They've gone past that retro thing and made it modern."


It's not as if GM's future depends on the auto maker clicking with boomers who look fondly on the cars they drove in their teens.


But it's a significant boost for Oshawa, and GM's operations there, because the auto maker announced in November that it was closing one of the area's car plants and eliminating 3,900 jobs.


Instead of layoffs, it's now expected that any job cuts caused by redeveloping the site during the next two years will be taken care of through attrition.


The Camaro comes off a platform or basic chassis called Zeta, which will spawn other cars as part of a big expansion by GM into rear-wheel-drive passenger cars later this decade.


"This is good news for Canada," said industry analyst William Pochiluk, president of consulting firm Automotive Compass LLC.


Along with the Pontiac Solstice and the Buick Lucerne, "it also shows that General Motors can build cars that people find appealing," Mr. Pochiluk said.
Camaro's importance extends beyond the 100,000 or so cars that GM expects to sell.


Planners at GM and its Detroit-based rivals are counting on the revival of classic names to create a halo for their brands and generate showroom traffic.


Someone popping into a showroom to check out a Camaro may not necessarily buy one, but might check out Chevrolet's other offerings, such as the Impala or Malibu sedans, or maybe the Equinox sport utility vehicle.
As GM vice-chairman and product czar Bob Lutz said earlier this year, reviving the classic names from the 1960s gives the Detroit-based threesome of GM, Ford Motor Co. and the Chrysler group an edge over competitors from Asia and Japan.


One problem for GM, however, is that by 2009, the retro American muscle car market is going to be more crowded that it is today.


At the moment, Ford's Mustang is virtually alone in the segment.
But the Chrysler group will begin selling its two-door Dodge Challenger in 2008, so GM will be the last one to the party.


Mr. Oldham, a mechanic for a trucking company in the Toronto area, was impressed with the Challenger concept he saw at the auto show in January, in part because it was the Chrysler muscle cars of the late 1960s and early 1970s that first grabbed his attention.


Chrysler abandoned that market through various financial crises, however, while GM hung on, sticking with the Corvette and cranking out Camaro and Pontiac Firebird models until 2002.


The 49-year-old's first Camaro was a 1981 model that still has just 1,800 kilometres on it. He brought it home from the dealership and promptly put in a new engine with a supercharger on it, ready for racing.


"I showed the thing more than I ever tried to race it," he said.


As one measure of how the world has changed since Camaro, Challenger and Mustang were racing around North American roads in the 1960s and 1970s, he bought his most recent Camaro in May on eBay.


It's a red, 2002 model, a 35th anniversary, Brickyard edition with about 16,000 kilometres on it for which he paid $26,288 (U.S.)


Another member of the club who bought one new from a dealership that year paid $52,000 (Canadian).


There is some concern, noted Mr. Pochiluk, that the automotive market will not be big enough for all three cars.


Nonetheless, he's expecting a revival of the Camaro's twin, the Firebird, to give a boost to GM's Pontiac brand, which is supposed to be the sporty division of the GM stable.

© The Globe and Mail
Chris 96 WS6 is offline  
Sponsored Links
Advertisement
 
post #2 of 7 Old 08-21-2006, 07:14 AM Thread Starter
 
Join Date: Jan 2006
Posts: 863
 
I'm actually very disappointed. I had hoped we'd get an American Made Camaro this time.

It frustrates me that GM and Ford try hard to imply that you are unpartriotic for buying a Nissan or Toyota that is built in Tennessee or Kentucky, but its flag-wavin' time if you buy a Korean make Chevy Aveo or a Canadian Camaro....

Something's not right about that.... I know the argument "where do the profits go, that's what matters" but honestly in this day of multi-national corporations and capital reinvestment, etc. the "profits" are scattered across the world anyway.

What matters to me is where the investment in manpower and suppliers is coming from, and it ALWAYS does more good for America to employ one of us to make a given product than to not, assuming the product can be sold for the same price in both places. Since there's negligible labor cost difference between the US and Canada, its a disappointment.
Chris 96 WS6 is offline  
post #3 of 7 Old 08-21-2006, 08:03 AM
Supporter of common sense
 
OverAnxious's Avatar
 
Join Date: Mar 2006
Location: Detroit, Michigan
Posts: 9,152
  
I was discussing it with my dad this past weekend. It would be great to see this car come to the Detroit area, or anyplace in the USA for that matter.

It will be like the CF4 marketing told us - "From the country that brought you Rock n Roll" even though it was built in Canada

Joe :: Over Anxious 67 Camaro RS/SS L78
5thgenblog.com // Michigan Classics
Chevrolet Camaro in Transformers // My ebaY auctions

Hot Rod Search Google searches for gearheads!
OverAnxious is offline  
 
post #4 of 7 Old 08-21-2006, 02:44 PM
 
Join Date: Aug 2006
Posts: 25
 
"Nonetheless, he's expecting a revival of the Camaro's twin, the Firebird, to give a boost to GM's Pontiac brand, which is supposed to be the sporty division of the GM stable." GOD,I hope so.......
FH212 is offline  
post #5 of 7 Old 08-21-2006, 04:49 PM
Member
 
gavin's Avatar
 
Join Date: Jul 2006
Posts: 455
 
wtf theres like no difference between canada and usa its like the same thing!!im happy its made in canada cause its good 2 see those peoples getting there old jobs back
gavin is offline  
post #6 of 7 Old 08-21-2006, 05:42 PM
 
Join Date: Aug 2006
Posts: 3
 
Cool

Quote:
Originally Posted by Chris 96 WS6 View Post
I'm actually very disappointed. I had hoped we'd get an American Made Camaro this time.

It frustrates me that GM and Ford try hard to imply that you are unpartriotic for buying a Nissan or Toyota that is built in Tennessee or Kentucky, but its flag-wavin' time if you buy a Korean make Chevy Aveo or a Canadian Camaro....

Something's not right about that.... I know the argument "where do the profits go, that's what matters" but honestly in this day of multi-national corporations and capital reinvestment, etc. the "profits" are scattered across the world anyway.

What matters to me is where the investment in manpower and suppliers is coming from, and it ALWAYS does more good for America to employ one of us to make a given product than to not, assuming the product can be sold for the same price in both places. Since there's negligible labor cost difference between the US and Canada, its a disappointment.
I quite agree American muscle cars should be made in America but if it does have to be made in another country im gald its Canada.
'69_Camaro is offline  
post #7 of 7 Old 08-21-2006, 07:01 PM
Senior Member
 
Gonna be a 5th gen owner's Avatar
 
Join Date: Mar 2006
Location: Dixon IL
Posts: 861
 
Garage
it's better than nothing
Gonna be a 5th gen owner is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the ModernCamaro.com - 5th Generation Camaro Enthusiasts forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
Camaro to be built in Oshawa OctaneZ28 5th Generation Camaro News & General Discussion 4 08-20-2006 10:51 AM
GM expected to announce new Camaro for Oshawa plant Monday OverAnxious 5th Generation Camaro News & General Discussion 0 08-19-2006 06:51 AM
Post Announcement Message from Fbodfather Chris 96 WS6 5th Generation Camaro News & General Discussion 4 08-15-2006 04:21 PM
Oshawa flexes its muscle in bid for new Camaro Chris 96 WS6 5th Generation Camaro News & General Discussion 6 08-10-2006 10:14 PM
Bloomberg: GM Considers Oshawa for Camaro Plant Chris 96 WS6 5th Generation Camaro News & General Discussion 3 03-31-2006 11:19 AM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome