GM using Youtube to launch it's "The Case for GM" videos over the next few months - ModernCamaro.com - 5th Generation Camaro Enthusiasts
5th Generation Camaro News & General Discussion News Articles & General Discussion about the 5th Generation Camaro.

 
LinkBack Thread Tools
post #1 of 1 Old 10-04-2008, 10:34 AM Thread Starter
Supporting Super Moderator
 
brandonppr's Avatar
 
Join Date: Jul 2006
Location: Middle TN
Posts: 5,668
 
GM using Youtube to launch it's "The Case for GM" videos over the next few months

A corporate honcho yakking away isn't exactly as entertaining as Tina Fey riffing on Sarah Palin, but General Motors Corp. is after the YouTube generation.

The struggling automaker has posted more than 50 videos over the last year on the popular video Web site -- though many executive speeches don't get much attention.

"We know the only way to earn back your trust and to win you over frankly is to address the issues that you're talking about or hearing about head on," Christopher Barger, director of social media at GM, said in one video.


Over the next few months, GM's senior executives will post more in a series of videos titled, "The Case for GM." A three-minute video in the series by GM chairman and CEO Rick Wagoner posted 10 days ago has been seen about 3,000 times.

"We do have to do some tough things to get through today's challenging environment," Wagoner said.

Responding on the company's gmnext.com Web site, one viewer said: "The only way you are going to make a case for GM is to start slamming your competition -- yes I mean Toyota."

Barger said the company wasn't planning to do so. "If the best we can say for ourselves is 'the other guys have bigger problems than we do,' then we're not really being convincing."

Product videos do well. A video on the Chevrolet Volt in Washington has been seen nearly 50,000 times -- one of the best viewed. But the best viewed video from GM?

A 2006 video on the Chevrolet Camaro concept car. It's been seen more than 1.1 million times on YouTube.

1998 Camaro A4 7.06 @ 96.5 MPH NA 1.47 best 60ft
2010 Camaro Tube Chassis work in progress
brandonppr is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the ModernCamaro.com - 5th Generation Camaro Enthusiasts forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome