Cadillac Converj: Two Doors or Four?
The Cadillac Converj is still just a concept. Even though I'm far from the only motor journalist to have gushed over the star of the North American International Auto Show, General Motors' brass hasn't given a production version the green light. To refresh your memory, the Converj is a sexy 2+2 coupe riding on a version of the Chevrolet Volt's Voltec platform, powered by a 16 kW set of lithium-ion batteries with a 1.4-liter four-cylinder engine for recharging purposes only.
One obvious issue regarding its green light: the Converj is a two-door coupe. The kind of car designers love to draw.
Designers, working for GM as well as its competitors, haven't drawn many coupes in recent years because two-door models are tough to sell. Auto marketing executives consider them too "fashionable": they sell well in their first year of production, then drop off too quickly for the remaining three to five years of their lifecycle.
So GM management is considering a four-door version of the Converj concept for production, which wouldn't be earlier than about 2013, in order to make a more solid business case for the car. Vice chairman Bob Lutz says a production Converj would be as different from the concept model as the production Chevy Camaro is to its concept - there aren't many differences.
The Converj sedan's rear doors would probably have hidden door handles, and the rakish roofline would remain intact, creating a "four-door coupe" like the Mercedes-Benz CLS-Class, Audi A7 (Sportback concept) and others.
GM will show these options to clinics in order to help make a decision on the car.
Source: Motor Trend