DETROIT AUTOMAKERS TARGET TOYOTA: Taurus flop turns the spotlight on revamping market - ModernCamaro.com - 5th Generation Camaro Enthusiasts
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post #1 of 5 Old 10-12-2007, 07:33 AM Thread Starter
 
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DETROIT AUTOMAKERS TARGET TOYOTA: Taurus flop turns the spotlight on revamping market

On Thursday, Ford Motor Co. confirmed it had hired Jim Farley, group vice president of Toyota Motor Corp.'s Lexus division, and the man credited with the successful launch of Toyota's youth brand, Scion. The move comes on the heels of Chrysler LLC hiring two Toyota sales and marketing experts and as Detroit automakers work on new UAW contracts designed to bring labor costs in line with those of Toyota's U.S. plants.
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post #2 of 5 Old 10-14-2007, 06:57 PM
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Good, start thinking outside the box, and save American jobs.

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post #3 of 5 Old 10-15-2007, 10:16 PM
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whats a flop about the Taurus?? I thought it was a good thing??

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post #4 of 5 Old 10-15-2007, 10:18 PM
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I guess the name change back to Taurus didn't work as well as they hoped, and that the marketing of such a change could've been done better.

Link:
http://www.freep.com/apps/pbcs.dll/a...352/1110/CFP11

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post #5 of 5 Old 10-15-2007, 11:31 PM
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I love this quote from Octane's link:

"As the first new big cars rolled off the assembly line at Ford's Chicago plant in June, hopes for the Taurus were high, especially from the new boss, who declared, "Everything about this car is me."

Exactly, a overrated failure that contributes to the wussification of the Ford brand. So, yes, the taurus and ford leadership has a lot in common. Lol.


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