Once rivals, 2 ad agencies team up to build Chevy brand across globe - ModernCamaro.com - 5th Generation Camaro Enthusiasts
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post #1 of 1 Old 04-16-2012, 02:16 AM Thread Starter
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Once rivals, 2 ad agencies team up to build Chevy brand across globe

The public could get its first taste of what Chevrolet's new Commonwealth advertising agency is cooking up by mid-May. Formed by merging rival agencies Goodby, Silverstein & Partners and McCann Erickson Worldwide, Commonwealth is charged with building on Chevrolet's growth in Europe, Asia and South America, while bolstering the brand among young American consumers.

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