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post #1 of 10 Old 07-10-2006, 11:50 AM Thread Starter
 
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Muscle Loosing its Appeal?

Source: http://www.charlotte.com/mld/charlot...lotte_business

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Muscle losing its appeal?

Demand high enough to rev pricing, but some say market dwindling

TERRY BOX

Dallas Morning News

TULSA, Okla. - Rushing through torrential rain on Interstate 44, the Shelby Mustang GT 500 splashes smoothly through road pools at speed.
This extreme 500-horsepower muscle car -- the newest factory hot rod from Detroit -- weathered that storm with ease and grace. But the GT 500 and other domestic muscle cars may face tougher tests ahead.
Demand for the GT 500 is so high that it has pushed the car's $42,000 base price to $50,000 or more at many dealerships, but some industry observers think it could be the last 500-horsepower muscle car out of Detroit.
With gas prices high and baby boomers nearing retirement, the sun may be setting on traditional American muscle cars.

Moreover, as General Motors Corp. and Ford Motor Co. struggle financially, the money to develop these cars may be limited.

"I think there is a built-in demographic for these cars now," said Michael Jordan, chief of Automobile magazine's Los Angeles bureau, who wrote a story on muscle cars for the July issue.

"But it's totally correct to say this is not a big boom market. I just don't see more of the ...(500-horsepower cars) coming from Detroit."

Though no one is predicting the imminent demise of all muscle cars, their slow fade could pose a significant challenge for Detroit.

Although the cars primarily appeal to over-50 buyers, they are the Big Three's main "halo" vehicles -- attention-grabbers for the entire brand.

Without high-profile cars like the GT 500 -- which should arrive at dealerships within 60 days -- and the Z06 Corvette, the Dodge Viper and Charger SRT-8, "the domestics are left with nothing in the way of halo vehicles," said Wes Brown, an analyst at industry consultant Iceology in Los Angeles.

"I don't know if we are at the peak or not," he said. "I guess it will be determined by how well these cars are executed."

Muscle cars may evolve into smaller, lighter, more economical vehicles that appeal to younger buyers, but they won't fade away altogether, predicted Jim Sanfillippo, executive vice president of industry consultant AMCI Inc. in Bloomfield Hills, Mich.

"Do these cars have a bright future?" Sanfillippo said. "No. But they were always a niche. What you will see in the future is smaller-displacement V-8s, direct injection for power and efficiency, lighter materials. They may be different from today's muscle cars, but they will still be muscle cars."
With the arrival of the GT 500, four domestic vehicles now have at least 500 horsepower -- including the Corvette Z06, Dodge Viper, and Dodge Ram SRT-10.

Sales of those low-volume, ultra-high-performance vehicles are likely to slow first, industry officials say.

All told, ultra-high-performance cars account for less than 100,000 sales -- a tiny portion of the overall new-vehicle market of about 17 million annually.

But muscle cars are enormously influential.

The GT 500, for example, is on the July cover of Car and Driver, Automobile and Motor Trend magazines.

Angus MacKenzie, editor in chief of Motor Trend, and others in the industry expect Chevrolet to build a new Camaro and Dodge to build a new Challenger, providing more opportunities for future muscle cars.

In fact, Chrysler Group officials announced last Saturday at a NASCAR race in Daytona that the company will build the Challenger. It's expected to arrive at dealerships in about a year.
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post #2 of 10 Old 07-12-2006, 06:54 AM
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man this sucks!
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post #3 of 10 Old 07-12-2006, 07:54 AM
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post #4 of 10 Old 07-12-2006, 08:59 AM
 
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Unfortunately, I agree that the sun is setting on the muscle car era. But, I think with the Challenger definitely coming and the Camaro probably coming, there will be at least a couple more cars produced with around 500 HP. I just don't know if there will be a market place for them.

As much as I hate to admit it, I probably won't buy a new Camaro when it comes out. I will want one, I will yearn for one, but can I really afford 30k for a car that I can't fit 3 kids into? No. Maybe if they redo the GTO I can swing one of those, but practically speaking, for the next 20 years of my life, I am going to need 4 doors. And a minivan. I am not happy about these facts, but they are the facts.

Even if I had the extra money for a third car like a Camaro, I would be far better off putting it in a savings account for my kids college education. Plus, living in Brooklyn, I don't really have room for a second car, much less a third.

My father, baby boomer that he is, has money to buy one now that he is retired, but instead, he will probably sink money into our old 67 Rally Sport and a 65 442.

Twenty somethings MAY want one, but can they afford one? And I don't even think it is a sure thing that they will want one. You may not like Ricers, but they sure are popular. They are to a lot of young people what muscle cars were to baby boomers.

I hope I am really off the mark here. I want the Camaro to succeed. I would love it if they sold 150k units a year, and had engine options up to a 650hp Supercharged LS9. I am just not sure I believe it will happen.

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post #5 of 10 Old 08-09-2006, 11:54 AM
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650 supercharged LOL its not happening it will b a miracle if the camaro even hits 500hp mark
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post #6 of 10 Old 08-11-2006, 07:52 PM
 
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Quote:
Originally Posted by 67 Rally Sport
Unfortunately, I agree that the sun is setting on the muscle car era. But, I think with the Challenger definitely coming and the Camaro probably coming, there will be at least a couple more cars produced with around 500 HP. I just don't know if there will be a market place for them.

As much as I hate to admit it, I probably won't buy a new Camaro when it comes out. I will want one, I will yearn for one, but can I really afford 30k for a car that I can't fit 3 kids into? No. Maybe if they redo the GTO I can swing one of those, but practically speaking, for the next 20 years of my life, I am going to need 4 doors. And a minivan. I am not happy about these facts, but they are the facts.

Even if I had the extra money for a third car like a Camaro, I would be far better off putting it in a savings account for my kids college education. Plus, living in Brooklyn, I don't really have room for a second car, much less a third.

My father, baby boomer that he is, has money to buy one now that he is retired, but instead, he will probably sink money into our old 67 Rally Sport and a 65 442.

Twenty somethings MAY want one, but can they afford one? And I don't even think it is a sure thing that they will want one. You may not like Ricers, but they sure are popular. They are to a lot of young people what muscle cars were to baby boomers.

I hope I am really off the mark here. I want the Camaro to succeed. I would love it if they sold 150k units a year, and had engine options up to a 650hp Supercharged LS9. I am just not sure I believe it will happen.

Greg
eh i can make the monthly payments on one im pretty sure and by the year 2009 ill be a sophmore in college. im pretty sure ill have enough saved by then to pay off half of what the car is worth.
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post #7 of 10 Old 08-12-2006, 07:10 AM
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I think that chevy really needs to put the camaro In high gear if the challanger is going to be out in a year!
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post #8 of 10 Old 08-14-2006, 02:21 PM
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I will make sure I can save something for one of these cars. Not the Challenger, as it will be too heavy and too big. Even a six cylinder Camaro will be a fast car, though, of course, not as fast as one with a V8. Just fast enough, really, to ruin the day of 3 series coupe owners, and G35 coupe drivers.
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post #9 of 10 Old 08-15-2006, 04:31 PM
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Ditto!
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post #10 of 10 Old 08-17-2006, 11:00 PM
 
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Well it was said alot of times in the 80's and 90's that v8 and rwd was dead and people still want it in 2006. If it is the end I hope they make alot of em so i can buy used and go to the junkyard for parts.
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