Camry holds off stronger competition to stay No. 1
On a crisp day in November, six consumers selected for test drives spent several hours at a raceway near Los Angeles driving three sedans: the redesigned Chevrolet Malibu, the new Honda Accord and the Toyota Camry. At the end of the day, no clear winner emerged in the contest arranged by auto research firm Edmunds.com. Two of the vehicles tied for first place. But there was a definite loser -- the Camry, which wasn't anyone's top choice.
The reason this style-deficient turd is still a sales leader is because: 1) reputation as a reliable family sedan 2) inexpensive to operate 3) YOU CAN'T WATCH 15 MINUTES OF TELEVISION WITHOUT SEEING A F****ING TOYOTA LOGO OR COMMERCIAL! Seriously, how much do these a-holes spend on advertising? Obviously, a reputation is earned over time, so the new Malibu will have to be stellar in the quality department over time to win back any import buyers. It already has the Japs beat in style, that much is for sure!
Bob Lutz: "There's no doubt that a design-driven philosophy is the only one that will work. People who are not sensitive to design, people who don't care about vehicles, people who view a vehicle as an appliance, they just default to Toyota. We will never win that one."