Thursday, February 14, 2008
Nobody goes to the auto show to see appliances. Never have, never will.
They go for the exotic and the exciting, and that almost always means muscle. Two years ago, when Ford Motor Co. fired up its Interceptor concept on the show floor in Detroit, people headed for the 400-horsepower sedan like moths to a flame.
Similarly, earlier this month in Chicago, it was the 425-horsepower Dodge Challenger that drew them in.
Pity the modified golf carts posing as actual cars that sat nearby, ignored.
Muscle wins, every time. And it always will.
"Muscle cars aren't dead by any means at all," says Randy Martin, president of the Eastern Michigan Camaro Club. "Not even close."
Certainly the market is changing, but the supposed demise of the muscle car has been happening for 30-plus years. It's the longest last hurrah in history.
Witness the death (2002) and rebirth (2009) of the Camaro; and the Challenger, which hit the skids in 1974 until 2008.