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post #1 of 27 Old 01-12-2009, 10:28 AM Thread Starter
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GM Shrinks to 4 Brands

http://www.autoblog.com/2009/01/12/o...o-four-models/

In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, Cadillac and GMC. That would leave Pontiac, Saturn, Saab and HUMMER in automotive limbo. As part of that same plan presented to lawmakers, GM said it would sell or close Saturn. And since no one has yet stepped forward with cash, the future is not at all certain for the unique brand despite what GM's marketing VP Mark LaNeve says.

In a separate interview, Bob Lutz told AN that Pontiac will also have to get by with only four models: the G8, G5, Vibe and Solstice. Or five models if you count the Solstice coupe separately as Lutz does. Shrinking the brand would complete yet another promise GM made to Congress to make Pontiac a niche brand.

[Source: Automotive News - sub. req'd]


http://www.autoblog.com/2009/01/12/o...o-four-models/
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post #2 of 27 Old 01-12-2009, 10:34 AM
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Well as long as they know what they are doing. Saab was good, but never really sparked my interest. Hummer/ Nah, and Saturn was one of the best car companies around and now they're getting rid of it. It's good to see they are keeping their word though. They say "4 brands", but with Pontiac, isn't that.......like 5?

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post #3 of 27 Old 01-12-2009, 10:47 AM Thread Starter
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I was wondering the same thing. Where does Pontiac fit into the picture? It seems like it doesn't. I'm sure more info will follow.

Like this one: It includes the G6 in the lineup

http://www.autonews.com/article/2009...901119929/1197


DETROIT -- General Motors, seeking buyers for Saab and Hummer, will be able to follow through with plans to shrink to four core brands, North American President Troy Clarke says.

As part of the survival strategy submitted to Congress last month, GM said it intends to focus U.S. product and marketing resources on Buick, Chevrolet, Cadillac and GMC. On Sunday at the Detroit auto show, Clarke said the company will be able to execute the plan, even as the global credit crisis chills merger and acquisition activity.




"We have to re-engineer the way we're doing business in many regards," Clarke said. "We're going to be a smaller company."

The automaker began a "strategic review" of the Hummer SUV line in June. Last week, GM sources told Automotive News that Sweden-based Saab has failed to attract suitors.

Meanwhile, Pontiac will dwindle to a six-vehicle line, Vice Chairman Bob Lutz said here in a separate interview on Sunday. The cars: the G6, G8, G5, Vibe, Solstice and Solstice hardtop coupe.

In the viability plan -- submitted as part of GM's effort to win $13.4 billion in federal bailout loans -- GM also said it would consider options for Saturn, without saying whether the line would be sold or shuttered.

"We've entered into a very, very open and candid dialogue with our Saturn retailers,'' Clarke said. Saturn, launched 19 years ago, has been successful in terms of brand attributes, he said. But "it just hasn't been a good business for us."

Saturn's only annual profit came in 1993.

"We need some breakthrough options here," Clarke said. "We can't continue brands that have no prospect of earning their way."

GM will be able to work within state franchise laws as it whittles its dealer count, Clarke said. GM has calculated the estimated costs, he said, without elaborating.

In the viability plan it submitted to Congress, GM said it planned to go from 6,600 dealers to 4,700 by 2012.
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post #4 of 27 Old 01-12-2009, 12:17 PM
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Why do we need GMC?

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post #5 of 27 Old 01-12-2009, 12:22 PM
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Originally Posted by demonspeed View Post
Why do we need GMC?
probably for their "commercial" grade trucks...like dump trucks, box trucks etc.

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post #6 of 27 Old 01-12-2009, 12:28 PM
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Keep Pontiac!!!!!!!!!!!!!!!! Reduce GMC to commercial sales only.

People are dumb, get rid of stupid Hummer.
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post #7 of 27 Old 01-12-2009, 12:30 PM
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SELL HUMMER! Come on! Seriously. Now that Saturn has some desirable cars, you're going to drop her. Hell, Saturn has more things that I like than Pontiac right now, honestly, though Pontiac has the car I like the most.
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post #8 of 27 Old 01-12-2009, 12:31 PM
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Originally Posted by demonspeed View Post
Why do we need GMC?
GMC makes a full range of commercial trucks. GMC is also a very profitable division. Sierra is far too popular a nameplate for GM to just get rid of it and expect that all of its customers will buy Silverados. The Sierra sold more than the Silverado, Acadia sold more than the Outlook and Traverse, Denali sold more than the Escalade and Tahoe, and Canyon sold more than the Colorado. (see, even the crappy cars sell)
The fact that they're rebadges doesn't stop people from buying them.



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post #9 of 27 Old 01-12-2009, 12:32 PM
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Originally Posted by Third_Gen_Adam View Post
Keep Pontiac!!!!!!!!!!!!!!!! Reduce GMC to commercial sales only.

People are dumb, get rid of stupid Hummer.

That's what they are doing. Save for the GMC commercial part.

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post #10 of 27 Old 01-12-2009, 12:49 PM
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GMC makes a full range of commercial trucks. GMC is also a very profitable division. Sierra is far too popular a nameplate for GM to just get rid of it and expect that all of its customers will buy Silverados. The Sierra sold more than the Silverado, Acadia sold more than the Outlook and Traverse, Denali sold more than the Escalade and Tahoe, and Canyon sold more than the Colorado. (see, even the crappy cars sell)
The fact that they're rebadges doesn't stop people from buying them.


FAR from the truth....

The fact the Traverse is mentioned shows the many inaccuracies here - it just was released a month ago.

GMC vs Chevy trucks - Jan - Aug 2008, see chart below:


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