Chevrolet Mission Statement??? - ModernCamaro.com - 5th Generation Camaro Enthusiasts
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post #1 of 6 Old 05-03-2009, 12:30 PM Thread Starter
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Chevrolet Mission Statement???

I am doing a market analysis powerpoint as a final project for my marketing class. I'm doing it on good 'ol Chevrolet. I would like to open the presentation up with a copy of their mission statement, but I cannot find one. Can anyone point me in the right direction?
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post #2 of 6 Old 05-03-2009, 12:59 PM
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I would assume that it is currently "To stay in business"

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post #3 of 6 Old 05-03-2009, 01:08 PM
 
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"To not go under"
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post #4 of 6 Old 05-03-2009, 01:14 PM
 
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Not sure this is correct but I googled "'general motors' 'mission statement'" and got this:

Mission Statement / Statement of Values

GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of GM people. Becoming the best is an unending journey, a constantly changing destination. But that’s where we’re determined to drive - one car, one truck, one customer at a time.

GM's Values

We have defined six core values to guide our global business conduct:


1. Customer enthusiasm
2. Integrity
3. Teamwork
4. Innovation
5. Continuous improvement
6. Individual respect and responsibility
Our employees conduct their day-to-day business with the strong foundation of our core values.

If Chevrolet has a mission statement separate from that of GM, it isn't obvious...
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post #5 of 6 Old 05-03-2009, 01:18 PM Thread Starter
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Considering I have 6 days of school left, and I am incredibly lazy right now, thank you gto in nc for doing my project.


j/k
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post #6 of 6 Old 05-03-2009, 01:24 PM
 
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Quote:
Originally Posted by bludevilz91 View Post
Considering I have 6 days of school left, and I am incredibly lazy right now, thank you gto in nc for doing my project.


j/k



<tips hat>

EDIT: FWIW, that looks like a vision statement & core values rather than a mission statement but let's not get pedantic...
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