It's true: there really is nothing sacred. In a move that, for us, is on the same level as painting a Hitler mustache on the Statue of Liberty, Bigfoot has abandoned its Ford pickup body for a new Chevrolet Silverado skin. If you listen very, very closely, there are angels in cutoff jean shorts and camouflage hats weeping softly. We know it would hurt less if we told you that George Washington was a closet communist or that Porsche was switching to an all front-wheel drive portfolio, but there it is. For 35 years, Bigfoot was synonymous with the Blue Oval, but no more.
The truck helped launch monster trucks into the public eye, but Ford dropped its sponsorship of the team in 2007. That left Firestone tires as the main sponsor, and since the company also throws plenty of cash at the Major League Baseball All-Star Game, it's aching for some cross-promotion. Since Chevrolet also sponsors the event, Big Foot will be wearing new duds and a heart transplant when it rolls out for the first time in public on July 7 in Anaheim, Florida. Yup, the truck will get its power from a General Motors mill, too. *Sigh.*
Kinda sad. Though I don't follow monster trucks, I did grow up going to some of the events, and I even had the power wheels. From my understanding, the creator of Big Foot sold his interest in the brand quite some time ago.
Ford dropped the sponsorship of Bigfoot in 2007, but they kept using Fords because that's what they've always done.
This Chevy Bigfoot is the result of a cross-promotion.
Firestone is a sponsor of Bigfoot, and a sponsor of the MLB All-Star Game.
Chevy is the major sponsor of the MLB All-Star Game.
Firestone and Chevy got together on this idea, and the Chevy Bigfoot was born.
We'll see what happens in the future!
As of now, Bigfoot does not have a manufacturer sponsor.