2008 Motor Trend Truck of the Year - Toyota Tundra

Luwinkle said:

Hell..they might as well have given it to the Nissan Titan, both are giant pieces of crap.

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I feel compelled to voice an opinion about the 2008 Truck of the Year article.

Is this a joke?
Seriously, I need to double check my calendar, because it must be April 1.

This round of testing by Motor Trend is downright laughable.

If the Tundra is so great, then why didn't it win when it was all-new in 2007?
Oh wait, that's right... because there was also an all-new Chevrolet Silverado in 2007, which won MT's Truck of the Year... a truck which was conveniently left out of this year's award competition.
(Additionally, the Silverado 1500 also beat out the Tundra in a Motor Trend head-to-head comparison earlier this year.)

I guess 4 major quality issues and fake commercials are ok?
Oh wait, that stuff is ok for Toyota. Silly me.

The 2008 Ford F-450 Super Duty should've won.
Sure it had an engine issue, but that's still three less major issues than the Tundra.
As noted in your article, the customer demand for the F-450 is running double what Ford predicted.... yet the award goes to a truck that will miss its sales target.
Not to mention the F-450 real world super-test... 150,000 miles in 131 days, towing a minimum of 12,000 pounds the entire time, and not a single problem.
That's not significant?
Also in your testing... the Tundra got stuck and had to be pulled out by the Ford F-450.
Yet the Tundra still wins the award. Are you kidding me?

Another question is why where the regular-issue Chevrolet Silverado, Ford F-150 and Dodge Ram left out of this competition?
Because they weren't significantly improved from the 2007 model?
Well, neither was the Tundra.

Evidently you think the Chevy Silverado HD, GMC Sierra HD, and Toyota Tundra are all-new for 2008.
Um, news flash... all three were all-new in 2007.

The only truck in this year's competition that is all-new for 2008 is the Ford F-450.

The Tundra got out-performed in nearly every category except acceleration... and it only won that because it was towing 2,500 pounds less than the other trucks in this competition.

But you claim it's worthy of the gold calipers because it's "the most significant" ...yet you never tell us why.
And you also tell us with great detail that the Chevrolet and Ford Heavy Duty trucks rank higher in superiority and value.
So the trucks that are explicitly explained to rank higher in two categories get beat by a truck that is ranked high in one category for no apparent reason.

As an avid reader and long time subscriber, I've got to say that you've really blown it and let down your readers this time.
This is a mockery of what an "Of the Year" article should be.
The inconsistencies are rampant, the story is skewed, and you've made yourselves look really bad.

Come on, Motor Trend.
We know you can do better than that.

One final question...
Just exactly how much did Toyota pay to win this award?
That's the only logical reason why something like this would be written.

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urbanlegend said:

This is another sign of the apocalypse. (Please see the thread about the Minivan with a microwave for the other sign.)

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