[ModernCamaro.com News]

WASHINGTON -- Audi of America is mounting an effort to reshape its image away from world-class German engineering to be "more American," its top U.S. executive said Wednesday.

More...

 

[CamTom12]

Adjusting to be more American? I thought the rest of the world hated us?...

 

[Chris 96 WS6]

They just want to sell cars, has nothing to do with whether they like us or not.

The pursuit of the almightly dollar can overcome a lot of things.

 

[A RUSSH]

I find it fascinating that Audi is going to use the same
marketing strategy that Ford is presently using for their crossover vehicles and considering dropping as too abstract :lol: :lol:

The whole "lifestyle" hard sell instead of concentrating on vehicle strengths was an interesting exercise though.

 

[Z28 Autobot]

very true. but being a small time instead of Ford it might work for them

 

[A RUSSH]

Chances are I'll never even see an Audi ad let alone read one. :lol: