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WASHINGTON -- Audi of America is mounting an effort to reshape its image away from world-class German engineering to be "more American," its top U.S. executive said Wednesday.

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I find it fascinating that Audi is going to use the same
marketing strategy that Ford is presently using for their crossover vehicles and considering dropping as too abstract :lol: :lol:

The whole "lifestyle" hard sell instead of concentrating on vehicle strengths was an interesting exercise though.
 
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