[ModernCamaro.com News]

What next? McDonald's handing out Whoppers? KFC featuring Brown's Chicken samples? You never know, now that Saturn is launching a new marketing program to play up the fact that its midsize Aura sedan won North American Car of the Year honors, not the Toyota Camry or Honda Accord.

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[Z28 Autobot]

take the fight to them I say..best way to compare and decide

 

[brandonppr]

Ha I just heard the commecial on the radio from Saturn. Thats pretty cool.

 

[OctaneZ28]

It's a pretty bold move.
Kudos to GM for having the guts to take on the imports head-on.

 

[Z28 Autobot]

only way I can see them gaining ground on the toyota crown

 

[brandonppr]

funny article I read about it:
http://kevinglennon.com/hank/?p=14

 

[54inches]

I am definitely stoked about their approach!

I am so TIRED of TOYOTA this and that everywhere here in the SOUTH!

i.e. in Houston we have the TOYOTA Center for the NBA and EVERY Radio station is sponsored by TOYOTA.