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What next? McDonald's handing out Whoppers? KFC featuring Brown's Chicken samples? You never know, now that Saturn is launching a new marketing program to play up the fact that its midsize Aura sedan won North American Car of the Year honors, not the Toyota Camry or Honda Accord.

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take the fight to them I say..best way to compare and decide
 

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Ha I just heard the commecial on the radio from Saturn. Thats pretty cool.
 

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only way I can see them gaining ground on the toyota crown
 

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I am definitely stoked about their approach!

I am so TIRED of TOYOTA this and that everywhere here in the SOUTH!

i.e. in Houston we have the TOYOTA Center for the NBA and EVERY Radio station is sponsored by TOYOTA.
 
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