It's all about marketing and helping correct the myth that only 6 foot long cars get good MPGI wish GM would quit putting H-Y-B-R-I-D along the bottom of the SUVs. I think it looks tacky. :screwy: I'm sure it's a branding thing. Those that offer Flex/Fuel don't have F L E X / F U E L plastered all over. They have a simple emblem.