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http://www.edmunds.com/insideline/do/News/articleId=126593
SANTA MONICA, California — Rising fuel prices be damned, GM is not giving up on its plan to launch the much-anticipated 2010 Chevrolet Camaro. What it may continue to fine-tune however, is the Camaro's powertrain options and its approach to marketing the new performance muscle car.
"Everyone thinks we'll be positioning the Camaro as a burn-ass hot rod," said Mark LaNeve, GM's vice president of sales and marketing. "But that's only about 30 percent of the business. The other two-thirds will come from 27-mpg V6 sales, with a significant female share."
LaNeve also said that GM is "not operating under the assumption that fuel prices will go down," and that Chevrolet is "looking at plans for a four-cylinder" for the Camaro, "but we don't have it done yet."
Consideration of small engines won't end with the new Camaro either. LaNeve said that due to consumer demand and CAFE concerns, "We are looking at everything to improve fuel mileage. Cars that use primarily 8s we are looking at getting 6s in them. Cars that use primarily 6s, we are looking at getting 4s in them."
What this means to you: High fuel prices affect more than just econoboxes. — Kelly Toepke, News Editor
SANTA MONICA, California — Rising fuel prices be damned, GM is not giving up on its plan to launch the much-anticipated 2010 Chevrolet Camaro. What it may continue to fine-tune however, is the Camaro's powertrain options and its approach to marketing the new performance muscle car.
"Everyone thinks we'll be positioning the Camaro as a burn-ass hot rod," said Mark LaNeve, GM's vice president of sales and marketing. "But that's only about 30 percent of the business. The other two-thirds will come from 27-mpg V6 sales, with a significant female share."
LaNeve also said that GM is "not operating under the assumption that fuel prices will go down," and that Chevrolet is "looking at plans for a four-cylinder" for the Camaro, "but we don't have it done yet."
Consideration of small engines won't end with the new Camaro either. LaNeve said that due to consumer demand and CAFE concerns, "We are looking at everything to improve fuel mileage. Cars that use primarily 8s we are looking at getting 6s in them. Cars that use primarily 6s, we are looking at getting 4s in them."
What this means to you: High fuel prices affect more than just econoboxes. — Kelly Toepke, News Editor