Well, I could see the approach of not calling the Camaro a muscle car working for new buyers.
But Camaro enthusiasts around the globe know the truth anyway.
http://www.autoblog.com/2008/03/22/mark-laneve-camaro-wont-be-positioned-as-a-muscle-car/
But Camaro enthusiasts around the globe know the truth anyway.
http://www.autoblog.com/2008/03/22/mark-laneve-camaro-wont-be-positioned-as-a-muscle-car/
Personally, I think they should market it both ways.Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car,"