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Forbes on Camaro, Challenger

1701 Views 0 Replies 1 Participant Last post by  Chris 96 WS6

This one is LONG, but worth the read:

Detroit's Pony Car Dilemma
Jerry Flint, 02.07.06, 6:00 AM ET

NEW YORK - By now, anyone following the car business knows that General Motors' Chevrolet division is flirting with a revival of its sporty Camaro while DaimlerChrysler's Dodge division is trying to make a business case for a 21st century Dodge Challenger.

How practical are these cars from a business standpoint? GM is developing a new rear-wheel-drive platform, which is what the Camaro needs. The problem is that GM also plans to use this platform on a number of crucial cars for Chevrolet, Buick and Pontiac, with all three slotted to get rear-drive sedans from this project. It's fair to ask whether adding a Chevrolet Camaro to the rear-wheel-drive program is the best allocation of resources for a company that desperately needs to fill so many gaps in its product portfolio. REST OF ARTICLE
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