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Interesting
 

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Trademarks have to be renewed regularly to be maintained. I dont necessarily think this is any movement toward doing the Firebird, they just want to protect the name they have used previously. Now, would I like to see a Firebird instead of a GTO for naming...yes.
 

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I agree. THey need to keep the trademark even to sell apparel and merchandize, or to be able to license it to a T-shirt maker, for example.
 
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