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2001 Camaro Z28
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Discussion Starter · #1 ·
Ed Peper recently sent a memo to dealers talking about the new Camaro and the Transformers movie:

Date: June 29, 2007
To: All Chevrolet Dealers
From: Ed Peper
Subject: Chevrolet Camaro

As evident from our current sales event, the upcoming “Transformers” movie is expected to create a lot of buzz for Chevrolet. One of the movie stars who will help create the "buzz" is the Chevrolet Camaro "Bumblebee". The Camaro “Bumblebee” plays a huge role in the movie; and as a result, you may get a number of inquiries from customers regarding the Camaro.

At the conclusion of this letter you will find a list of frequently asked questions and answers that were developed around Camaro's appearance in the movie. In addition to these questions and answers, there are a couple of other Camaro points that have been announced to the public that everyone should be familiar with:

•The Chevy Camaro Coupe will be available for sale in the first quarter of 2009.
•The Chevy Camaro Convertible will be available for sale within one year of the Coupe.
•Customers will be able to choose from a V6 or V8 engine and a manual or automatic transmission.
•Camaro will incorporate an independent rear suspension.
•Production will take place in Oshawa, Ontario, Canada.

Everyone within General Motors shares in the excitement and anticipation for Camaro's re-entry in to the Chevrolet line-up -- and the movie will only add to that anticipation. It would be great if all the details regarding the Camaro could be announced today; however, given that actual retail production will not begin for well over a year away, it would be competitively unwise to share further details at this time.

If you seek more information about Camaro, "chevylaunch.com" has been updated with previously issued press releases and Camaro Concept Convertible Hero Card. "Chevylaunch.com" will be the primary distribution point for future Camaro announcements to our dealer and wholesale members.

If you have customers seeking information, please direct them to “Chevy.com” or “ChevyNation.com.” Under the "Clubhouse" section of ChevyNation, customers can learn about the history of the Camaro, and various activities leading up to Camaro's start of production. Both sites offer customers a section to sign up for Camaro Hero Card and the opportunity to “stay-in-touch” with Camaro’s development.

The “Transformers” movie provides a great opportunity to start a new relationship with customers seeking the Camaro. Let’s use this opportunity to sell not only a Camaro in 2009, but a current Chevrolet car or truck -- let’s transform some rides now!!!

Sincerely,

Ed J. Peper, Jr.
General Manager
Chevrolet Motor Division



Q. Why is the Chevy Camaro concept starring in the Transformers movie?

A. Camaro is starring in Transformers to keep up the excitement that was first generated at its unveiling in 2006. The Transformers movie will also help the new Camaro gather new fans – women, just as likely as young men. The movie uses the latest graphic, computer-animated detail to visualize the old Camaro transforming into the Camaro concept in a way that no press conference or ad campaign ever could. It’s a powerful way to link the upcoming Camaro to a Camaro of old and tie in the lengthy Camaro heritage for consumers.

Q. Is there a rich heritage surrounding Camaro?

A. Since it roared to life in the fall of 1966, Camaro has given millions a taste of “performance – American style,” with muscular V8s, great road-handling suspension components, and uncompromised styling that really turns heads. And after 35 years, Camaro remains the “purest of the breed” and part of the great American motoring landscape. Camaro has touched many lives – and graced many garages – with nearly 4.8 million produced between 1967 and 2002. More than 1,000 Camaro clubs exist globally and thousands of Camaro web sites pay homage to the sports coupe.

Q. When will the Camaro production vehicle be available for sale to the public?

A. The Camaro production vehicle will be available for sale in the first quarter of 2009.

Q. Why is the Camaro taking so long to launch? Is it late?

A. Back in August of 2006, GM announced that the all-new Camaro will go sale in the first quarter of 2009. Nothing has changed. This is still the target date for production. GM is using this timeframe to further develop its new global rear-wheel-drive architecture and fine tune Camaro’s fuel-efficient powertrain, sophisticated chassis and contemporary design.

Q. Was a production Camaro the plan from the beginning?

A. Camaro production is a direct result of the overwhelming enthusiastic response to the Chevy Camaro concept at the 2006 North American International Auto Show in Detroit. The concept vehicle has spurred consumers to start petitioning drives and begin sending in certified checks in hopes of placing early deposits.

Q. What performance features and engines will be offered in the Camaro production vehicle?

A. The Camaro production vehicle will incorporate an independent rear suspension and offer a manual and automatic transmission. Customers will be able to choose from a V6 engine or a V8 engine to power their production Camaro. Horsepower ratings have yet to be announced for the production Camaro. The Camaro concept houses a small-block V8 engine, rated at 400 horsepower. More Camaro production features will be announced in the future.

Q. Will there be a production Camaro convertible?

A. Yes, there will be a production Camaro convertible. It will be available for sale within one year of the production Camaro coupe.

Q. Where will the production Camaro be built?

A. Production will take place in Oshawa, Ontario, Canada.

Q. Has pricing been announced for the production Camaro?

A. Pricing for the production Camaro has yet to be announced.

Q. Are vehicles like the production Camaro compatible with growing concerns about fuel economy?

A. GM offers a wide range of fuel saving technologies. Although it is too early for specifics regarding the Camaro production vehicle, it’s safe to say that Chevrolet and GM are continuing to look for ways to improve fuel economy and offer the latest fuel saving technologies. The Camaro production vehicle is being designed with fuel economy concerns in mind.

Q. What vehicles will the production Camaro compete against?

A. Customers interested in the Camaro production vehicle will also be shopping the Ford Mustang and the new 2008 Dodge Challenger. The Camaro production vehicle will be designed to hold a number of product advantages over this competition and surely be able to hold its own against any high-performance competitor out there.
 

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LOL I wonder if anyone really went to a dealer and asked

Q. Is there a rich heritage surrounding Camaro?
 

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LOL now we have test questions for the dealer to answer when we call them.:D
 

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the comment i like best by clueless people is "i didn't know they stopped making camaros"
 

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Awww, and all this time I was hoping they'd release the coupe and 'vert at the same time, but I guess not.

Ah well, I might be headed to a private art school soon anyway, so I really shouldn't be moaning about not having the opportunity to spend more money I don't have sooner. :D
 

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:lol: I called about 10 dealers today and asked them what colors they had in stock that I was ready to buy. only 1 was knowledgeable about the Camaro. They know the car was coming out, but thats about it. One told me it was coming out 1st quarter of 2008. A couple told me that it would have a 6.OL 400 HP. And the others just had some more wrong info like that the Camaro in the movie was the production model. One told me that he sure hoped he works at the Chevy dealer when it gets here because, he was going to be a rich man. He said everyone wants one. It was only the 1st dealer that I called that did not give me wrong info. It was kinda funny:D .
 

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I contacted two dealers in the past week, and the info. they had didn't amount to much.
 

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better to have GM send a memo out to the dealers of "If you dont know don't say anything!"
 

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It would have been much smarter if Chevy had the Camaro ready for the release of this Transformers movie. I don't understand why they missed that opportunity.. I guess in two years there will be a Transformers sequel and by then we shall see the Camaro in showrooms...
 

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Supermans.. GM would want nothing more than to release the Camaro today...unfortunately they are working like crazy trying to get the car to production so it can be in showrooms early 2009. Believe it or not it actually takes that long to bring a car to production!!
 

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Hope the Dealers

Don't throw a wet blanket on early sales by adding a "premium" charge to the sticker of the new Camaro. During the first year of the SSR, it was common to to have $5 - $10K added to the sticker, which was already too high. This boneheaded move killed early enthusiasm for this vehicle, and soon the lots were full, forcing production shutdowns and having dealers treat them like poison. Eventually, the market drove the prices down to what they should have been, but by then the damage was done and GM isn't in a financial position to keep making vehicles that don't meet sales or profit forecasts, eventually killing the car.
 

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2001 Camaro Z28
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Discussion Starter · #17 ·
I agree 100% with that opinion on dealer markups.
But if people will pay it, they will do it.

There will be some markups at first, but I don't think it's going to be a huge problem since this is a mass produced car, unlike the GTO which was limited production.

I won't pay a penny over MSRP. :)
 

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I agree 100% with that opinion on dealer markups.
But if people will pay it, they will do it.

There will be some markups at first, but I don't think it's going to be a huge problem since this is a mass produced car, unlike the GTO which was limited production.

I won't pay a penny over MSRP. :)
Dealer markups happened with the Solstice big-time and there was no dealer selling them msrp and they still don't... I hope this isn't the case with the camaro...
 

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Yeah. Lets hope than GM will send the dealers enough from the start that the dealers won't do that. I hate that.:mad:
 
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