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[ Saab USA ]

The Swedish premium car brand, Saab, has created a truly all-encompassing brand experience that opens its doors to the public today. Housed within the one and only hotel made of ice, the ICEHOTEL in Jukkasjärvi, Sweden, the 'Saab Move Your Mind Room' allows the public to experience Saab - the brand, its spirit, tonality and core values through innovative design installations made wholly from ice. ...

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